Signage Fit For A Prince

HRH The Earl of Essex officially unveiled the work of Dulay Seymour at the grand opening of Northern Ballet's new headquarters in January this year.

Northern Ballet's patron, Prince Edward, opened the new 'Powerhouse for Dance' by removing a piece of red silk to reveal a plaque designed by creative agency, Dulay Seymour.

The plaque was later fitted to a wall in the main lobby of the brand new building in Leeds, to add the final piece to the full group of internal signage that were also created by the Bradford based design agency.

The £12million purpose built dance centre is now the largest space for dance outside of London. All six levels of the building are buzzing with not only staff and students, but creative individuals, dance artists, enthusiasts and audiences. In order to tame potential mayhem, Dulay Seymour were hired to design internal signage to encourage easy wayfinding through the whole building.

Dulay Seymour won the pitch for the project back in August last year, by presenting Northern Ballet with bespoke design solutions that proved to be sympathetic to both the architectural structure of the building and interior decor.

Working closely with Northern Ballet to develop the designs including the reception logos, donors board, welcome board, directional signs and room signs, all signage is now in place and the building is working as a fully functional dance school.

With the theatre's vast, airy atrium and colour themed levels to contend with, Dulay Seymour's clean, contemporary approach continues to work and provides instant information to visitors, guiding them around the building in fluid motion, without confusion or congestion.

• posted 18/02/11