Dulay Seymour wins Physio Med pitch

Creative agency Dulay Seymour has been awarded an exciting new commission by chartered physiotherapists Physio Med, based in Leeds.

Following a competitive pitching process, Dulay Seymour and PR partner The Right Agency, have been tasked with the business development of Physio Med, via a thorough marketing and PR campaign.

First established in 1990, Physio Med has become a leader in its field of Occupational Physiotherapy and Ergonomic Solutions. Physio Med helps businesses reduce their staff sickness absence levels, which in turn, optimises staff morale, performance and productivity.

With plans to maintain pace of growth, Physio Med has sought external help to advise on how to achieve their aspirations. Managing director of Physio Med, Phil Clayton, said "We've got this far on our own, who knows what we can achieve with professional marketing and PR? Dulay Seymour and The Right Agency have understood where we are, and what we need right from our initial conversations. I trust, whole heartedly, that they're going to make things happen."

Starting with a re-brand, Dulay Seymour is giving Physio Med a new professional look in-line with the quality service they offer. Managing Director of the creative agency, Billy Dulay, said "This first step is the defining factor for the whole of the campaign. Physio Med has an impressive offering, however, modest branding and limited marketing and PR are failing to voice this to prospect clients and the media."

The full marketing campaign will require Dulay Seymour to use a vast selection of their creative skills. With an offline and digital plan in place - the rest of 2011 is set to be bustling with activity.

The companies are currently working together to help move Physio Med into their stunning new premises in Leeds this summer. Dulay Seymour is designing the internal and external signage for the building, and look forward to organising a launch event together with The Right Agency to celebrate the move forward.

Dulay says, "We're really excited to be working on this project - there's so much potential for Physio Med and we can't wait to start seeing results from the work we're doing together."

• posted 13/07/11