Dulay Seymour travel Europe with Freightlink

It's a proud moment when a good looking truck catches your eye on the motorway, only to realise after a few seconds that you designed it! Job satisfaction... tick!

We created the brand and designed the vehicle livery for haulage company Freightlink a few years ago, and in our honest (albeit somewhat bias) opinion, still looks fantastic on the road today.

Freightlink Europe is a freight, distribution, and driver training specialist that operates throughout the UK and Europe, so it's no surprise that we keep seeing their vehicles on the road in places far from home.

The colourful arrow heads, each representing North, East, South & West, successfully fulfill their role in telling people what Freightlink do, without restricting the cargo to a specific sector. Freightlink don't specialise in logistics for a particular industry, they simply focus on delivering their customer's goods to the right place, at the right time. And this no-nonsense business approach is reflected in the simple, yet effective brand and livery design.

• posted 03/12/12