A 'disaster zone' exhibition for TSG Associates

Bradford based creative agency Dulay Seymour recently designed a spectacular 'Disaster Zone' exhibition stand for TSG Associates, leading innovators in triage and mass casualty equipment.

The agency was approached by TSG after building a strong relationship with their sister company Webmotion, who are currently developing TSG's online offering.

Dulay Seymour worked very closely with TSG the months running up to the Civilian & Military Care exhibition at the International Convention Centre (ICC) in Birmingham. The brief was to create an exhibit that positioned TSG as leaders in their field.

One of the three directors at TSG, Simon Pennells says, "Dulay Seymour really managed to capture our aspirations after spending a lot of time talking to us about what we wanted to achieve and how we wanted to be perceived."

The stand design transported delegates directly into a war zone with half demolished buildings for walls, a rubble printed vinyl floor, sand bags for display stands and oil cans as tables. Even television screens were built into old fashioned cases and positioned haphazardly upon the rubble. Pennells says, "the efforts during the design process and attention to detail meant that our exhibit really stood out and became the focal point of the whole show."

Managing partner of Dulay Seymour, Billy Dulay says, "on the day it was fabulous to notice delegates were using the TSG stand as a meeting place because the stand stood out amongst the crowd so dramatically."

The exhibition was a huge success for both parties and has generated a lot of new leads for TSG. Pennells says, "there is no way we could ever return to the stands we used previously now we know that a well designed stand can do all the hard work in drawing in the crowds." This meant the TSG team were left to focus on giving delegates quality attention and carrying out demonstrations.

The successful event has lead to TSG teaming with Dulay Seymour on a retained basis, and are currently developing marketing campaigns for TSG's suite of products.

• posted 09/02/11